Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Size Chart
| Size | Length | Bust | Waist | Hip |
|---|---|---|---|---|
| XSUK 6 | 129.0 cm | 75.0 cm | 60.0 cm | 86.0 cm |
| SUK 8 | 130.0 cm | 80.0 cm | 64.0 cm | 89.9 cm |
| MUK 10 | 131.0 cm | 85.1 cm | 68.1 cm | 94.0 cm |
| LUK 12 | 132.0 cm | 89.9 cm | 71.9 cm | 98.0 cm |
| XLUK 14 | 133.0 cm | 95.0 cm | 75.9 cm | 102.0 cm |
| 2XLUK 16 | 134.0 cm | 100.0 cm | 80.0 cm | 106.0 cm |
| 3XLUK 18 | 135.0 cm | 105.0 cm | 84.0 cm | 110.0 cm |
| 4XLUK 20 | 136.0 cm | 110.0 cm | 88.0 cm | 114.0 cm |
| 5XLUK 22 | 137.0 cm | 115.0 cm | 92.0 cm | 118.0 cm |
True to size — if between sizes, we recommend sizing up.
Measure over light clothing and keep the tape level and snug, not tight.
- Bust — around the fullest part of your chest.
- Waist — around your natural waistline, the narrowest point.
- Hip — around the fullest part of your hips.
- Length — the garment length, from shoulder down to the hem.
Our maxi dresses run true to size. If you fall between two sizes, choose the larger one — a little extra room keeps the drape flowing and comfortable, while a snug fit works against it.
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Details
Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.
"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York
✔ Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.
✔ Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.
✔ Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.
✔ 3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.
✔ Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.
✔ Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.
Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.
Shipping + Returns
Free UK delivery on every order. Orders are processed in 1–2 business days and shipped within 3–5 business days, for a total delivery time of 4–7 business days.
Not happy with your purchase? Returns accepted within 30 days—no restocking fees
Here's what our customers say
"I ordered the midi dress for a wedding and received so many compliments. The fabric is luxurious and the fit is absolutely perfect."
"I was nervous buying a dress online but the size guide was spot on. It arrived beautifully packaged and I felt stunning wearing it."
"Ordered the bridal dress and could not be happier. The quality is exceptional — you can feel it the moment you put it on. Will order again!"
"The evening dress is gorgeous — elegant and so well made. Delivery was fast and felt like a real luxury gift to myself."
"I have ordered twice and each time the experience has been wonderful. The lace dress is a true showstopper. Norvelane is my favourite store."
"Bought the corset dress for a party and got compliments all night. Far better quality than anything on the high street."
"The maxi dress is absolutely stunning. I was glad I did — it fits like a dream and feels incredibly special."
"I ordered the midi dress for a wedding and received so many compliments. The fabric is luxurious and the fit is absolutely perfect."
"I was nervous buying a dress online but the size guide was spot on. It arrived beautifully packaged and I felt stunning wearing it."
"Ordered the bridal dress and could not be happier. The quality is exceptional — you can feel it the moment you put it on. Will order again!"
"The evening dress is gorgeous — elegant and so well made. Delivery was fast and felt like a real luxury gift to myself."
"I have ordered twice and each time the experience has been wonderful. The lace dress is a true showstopper. Norvelane is my favourite store."
"Bought the corset dress for a party and got compliments all night. Far better quality than anything on the high street."
"The maxi dress is absolutely stunning. I was glad I did — it fits like a dream and feels incredibly special."
COMBINE & SAVE EXTRA 15%
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Kamira | Contrast-Collar Button-Front Short-Sleeve Maxi Shirt Dress
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Nidalie | Cotton-Linen Midi Shirt Dress with Rolled Cuffs
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