Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

White / S
Sale price  £44.95 Regular price £129.95 SAVE £85
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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
4.8 · 3981 reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Sale price  £44.95 Regular price £129.95 SAVE £85
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MOVING SALE UPDATE: Due to high demand during our moving sale, only a limited number of items remain. If you can still click "Add to Cart," it's still available.

Details

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

Shipping + Returns

Free UK delivery on every order. Orders are processed in 1–2 business days and shipped within 3–5 business days, for a total delivery time of 4–7 business days.

Not happy with your purchase? Returns accepted within 30 days—no restocking fees

LOVED BY OUR CUSTOMER

Sophie M.
★★★★★

"I ordered the midi dress for a wedding and received so many compliments. The fabric is luxurious and the fit is absolutely perfect."

Sophie M. — London
Charlotte B.
★★★★★

"I was nervous buying a dress online but the size guide was spot on. It arrived beautifully packaged and I felt stunning wearing it."

Charlotte B. — Edinburgh
Emma R.
★★★★★

"Ordered the bridal dress and could not be happier. The quality is exceptional — you can feel it the moment you put it on. Will order again!"

Emma R. — Manchester
Olivia K.
★★★★★

"The evening dress is gorgeous — elegant and so well made. Delivery was fast and the packaging made it feel like a real luxury gift to myself."

Olivia K. — Bristol
Grace H.
★★★★★

"I have ordered twice and each time the experience has been wonderful. The lace dress I bought is a true showstopper. Norvelane is my favourite store."

Grace H. — Leeds
Isabella T.
★★★★★

"Bought the corset dress for a party and got compliments all night. The quality is far better than anything I have found on the high street."

Isabella T. — Birmingham
Amelia P.
★★★★★

"The maxi dress is absolutely stunning. I was hesitant to spend this much online but I am so glad I did. It fits like a dream and feels incredibly special."

Amelia P. — Cardiff
Sophie M.
★★★★★

"I ordered the midi dress for a wedding and received so many compliments. The fabric is luxurious and the fit is absolutely perfect."

Sophie M. — London
Charlotte B.
★★★★★

"I was nervous buying a dress online but the size guide was spot on. It arrived beautifully packaged and I felt stunning wearing it."

Charlotte B. — Edinburgh
Emma R.
★★★★★

"Ordered the bridal dress and could not be happier. The quality is exceptional — you can feel it the moment you put it on. Will order again!"

Emma R. — Manchester
Olivia K.
★★★★★

"The evening dress is gorgeous — elegant and so well made. Delivery was fast and the packaging made it feel like a real luxury gift to myself."

Olivia K. — Bristol
Grace H.
★★★★★

"I have ordered twice and each time the experience has been wonderful. The lace dress I bought is a true showstopper. Norvelane is my favourite store."

Grace H. — Leeds
Isabella T.
★★★★★

"Bought the corset dress for a party and got compliments all night. The quality is far better than anything I have found on the high street."

Isabella T. — Birmingham
Amelia P.
★★★★★

"The maxi dress is absolutely stunning. I was hesitant to spend this much online but I am so glad I did. It fits like a dream and feels incredibly special."

Amelia P. — Cardiff